Right Guard Displays - (Above) Within  each display cube is a specific environment that represents a theme for each product. "Cooling" for instance had a mound of plastic ice while "Power Scrub" sits atop a hand made volcano. Each display had corresponding LED lights and a 30 second sound clip that plays as the product slowly revolves three times.

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Purex Complete 3-in-1 Laundry Sheet Washing Machine - (Below) This display was created to demonstrate the functionality of the laundry sheet. The problem was how to demonstrate what takes place inside a washing machine. The answer was to create a fully functioning clear view washing machine.

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Two complete units were built and they have the ability to heat approximately 15 gallons of water to 95 degrees. At this temperature the detergent from the laundry sheet will be fully dissolved in less than two minutes while being suspended in a gentile current in plain view of the audience.

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This display was featured on the CNBC Edison Awards Friday April 30, 2010

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The creative team that worked on these projects consisted of Industrial Design, Graphic Design, Digital print installation and Zooka Creative's production and fabrication department.   

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